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Graphic Standards Guide 

Clear, consistent use of visual symbols is crucial to creating and maintaining an effective image identity. The University Communications Graphic Standards Guide is designed to define and maximize UW-Eau Claire's image identity.

The guide was created to provide design standards for all UW-Eau Claire printed materials including, but not limited to: major university publications (viewbook, annual report, catalogue), department brochures, newsletters, stationery, posters, programs, advertisements and displays.

We all have a stake in the way we present our identity to others. Your use of this guide will help promote a positive and consistent image identity of the University of Wisconsin-Eau Claire.

Excellence. Our Measure. Our Motto. Our Goal.