print header

Graphic Standards Guide: The University Seal and Medallion

The UW-Eau Claire seal is the official symbol used to represent the university. Since its inception in 1916, UW-Eau Claire has stood for excellence in education. For its Golden Jubilee year, 1965-66, the late art professor Kenneth Campbell designed the seal showing the Council Oak tree in the center with the lamp of learning and the word “Excellence.” The tradition of the Council Oak — a handsome tree formerly located on the south lawn of the lower campus — is that more than 100 years ago it was the meeting place for members of the Sioux and Chippewa tribes.

The official UW-Eau Claire seal or medallion (see below) must appear on the front or back cover of every university publication and prominently in any advertisement or display.

Using the university seal and medallion

University seal*

This seal shown to the right was updated in 1999 to enhance the clarity of its various elements. There is only one acceptable version of the official university seal. Do not try to “re-create” the seal on your computer or desktop publishing system. It must not be redrawn, reproportioned or altered in any way.

seal1

University medallion*

The university medallion is a full-color photo of the bronze casting of the seal and is strongly suggested for use on full-color publications. The halftone of the medallion (shown to the right) may also be used in other publications. Do not try to “re-create” the medallion on your computer or desktop publishing system. It must not be redrawn, reproportioned or altered in any way.

seal2

*Do not download these images for print. Their resolution has been reduced for use on this Web page and will not print well. Click here for a downloadable version.

The university Publications Office also can provide you with a copy of the seal, medallion or halftone of the medallion on paper or electronically. To retain the quality of the image, do not size the seal or medallion smaller than five-eighths of an inch in diameter.

University seal/medallion dos and don'ts

The seal/medallion must not be changed or embellished in any way other than proportional sizing. The seal may be reversed out of a solid background color but must be treated as a solid image when overprinting a patterned background. Overprinting the seal/medallion is strongly discouraged and should not interfere with the integrity of the image. One-color reproduction of the seal/medallion may be printed in the color of the publication. In a two-color publication the seal/medallion may appear in either of the two colors providing there is adequate contrast.

 

yes

no

Do not change or embellish the seal in any way other than proportional sizing. seals1
The seal must appear with adequate contrast from the background. seals2
Leave sufficient space around the seal and do not interfere with the integrity of the seal. seals3
Do not repeat the seal to use as a pattern. seals4
Treat the seal as a solid image when overprinting a patterned background. seals5

Combining the university seal and wordmark

Here are some examples of how the seal might be used in conjunction with the wordmark, although other combinations may also be used:

seal/wordmark example


seal/wordmark example


seal/wordmark example

Excellence. Our Measure. Our Motto. Our Goal.