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Graphic Standards Guide: University Wordmark

The university wordmark is a graphic that has been precisely designed with specific measurements and placement of visual elements. To alter any of these relationships will undermine the purposes of having a consistent and recognizable institutional identity.

The official wordmark (see below) must appear on the front cover of every publication and prominently in any advertisement or display.

Using the university wordmark

Do not download these images for print. Their resolution has been reduced for use on this Web page and will not print well.

Contact the Publications Office for the wordmark on paper or electronically, or click here for a downloadable version. 

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Wordmark dos and don'ts

The wordmark must not be changed or embellished in any way other than proportional sizing. The wordmark may be reversed out of a solid background color but must be treated as a solid image when overprinting a patterned background. No type or graphics should overprint the wordmark. One-color reproduction of the wordmark may be printed in the color of the publication. In a two-color publication the wordmark may appear in either of the two colors providing there is adequate contrast, or it may be reversed out. Note that no version of the wordmark uses the abbreviated form "UW-Eau Claire."

 

Do not change or embellish the wordmark in any way other than proportional sizing.

The wordmark may be reversed out or must appear with adequate contrast from the background.

Treat the wordmark as a solid image when overprinting a patterned background. Do not overprint the wordmark.

Note that the wordmark should not appear as simply "UW-Eau Claire." 

yes

no

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Combining the university seal and wordmark

Here are some examples of how the seal might be used in conjunction with the wordmark, although other combinations may also be used:

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Using your department/office name with the university wordmark

If you would like to incorporate your department/office name with the wordmark, the department/office name must appear in the typeface Giovanni. If you choose to use a different font to represent your department/office, there must be sufficient visual separation from the wordmark. If you have questions or need assistance, please contact the Publications Office.

Use the typeface Giovanni if you would like to incorporate your department/office name with the wordmark.

Yes

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No

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If you would like to use a font other than Giovanni to represent your department/office, be sure there is sufficient visual separation from the wordmark. 

Yes

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Using other program marks with the wordmark

Other program marks (symbols, lettermarks and logos) that UW-Eau Claire colleges, schools, departments, units, programs and offices use to identify themselves may be included in university publications. However, the university wordmark must be prominent and there must be sufficient separation between the program mark and the wordmark. There must also be sufficient separation between the program mark and the university seal/medallion. See the following examples of the correct use of program marks in university publications:

sample-1-copy sample-2-copy

Note: UW-Eau Claire's affiliated organizations may use their established program marks as their official identifiers. Official affiliated organizations are the Alumni Association and the UW-Eau Claire Foundation Inc. 

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